Battle Industrial Design
Design leadership does not stop at the screen. The trucks needed a face, and the budget needed one SKU.
Battle Motors builds two different trucks, the Raider and the Raider N. Different cabs, different proportions, different jobs. Both needed a front end that says BATTLE from a block away, and both needed it without two separate tooling programs.
Tooling is where hardware budgets go to die. Every unique molded part is its own program, its own validation, its own spare-parts line. Two grilles and two bezel sets would have doubled all of it.
So the brief came down to one line. One design solution, one SKU, that fits both trucks. Reduce cost, keep the face.
One SKU, two trucks
The grille and the headlight bezels were designed once, to mount on both cabs. Same part number on the Raider and the Raider N. Every unit that rolls out shares the tooling, the validation, and the spares.
Led, not just drawn
I led a team of industrial designers through the program, concept, reviews, and the handoff into production. My job was the constraint, the calls, and keeping the design intact while manufacturing had its say.
Badge the lineup
The trucks also needed names on the metal. I designed the Raider badge, the wordmark set across the Battle axe, then the variants for the lineup: XC for extended cab, N for narrow, each flagged in red. Flat vectors that hold up on a truck door, a decal, or a spec book header.
A small family of physical parts and marks, governed the same way a screen design system is: shared parts, consistent rules, one voice.
The BATTLE wordmark in the grille is the same mark that runs battlemotors.com. Web to steel, one brand.
| Artifact | Rule | Where it lives |
|---|---|---|
| Grille | One design, one SKU | Raider + Raider N |
| Light bezels | Shared across both cabs | Raider + Raider N |
| Raider badge | Wordmark across the axe | Truck + Data Book |
| Raider XC | Extended cab, red flag | Lineup badging |
| Raider N | Narrow, red flag | Lineup badging |
Parts that read at speed
A grille gets seen at 40 miles an hour, head on, in mirrors, at night behind headlights. The design work was about silhouette and contrast at distance, not detail up close. The wordmark carries the recognition; the bezels frame the lights so the face reads as one piece.
The grille
A black molded frame carrying the BATTLE wordmark, sized and mounted to fit two different cab fronts without modification. The single-SKU constraint shaped every edge of it.
The light bezels
Angular bezels that frame the headlamps and turn signals, shared across both trucks. They give the front end its expression and keep the lighting hardware common.
The Raider badges
Raider, Raider XC, Raider N. One badge family covering the lineup, drawn as flat vectors so they scale from a fender to a spec-book cover.
The cost case, in plain terms.
Two trucks, two potential grille programs
One design, one SKU, both trucks
Model names without a system
A badge family on the Battle axe
The parts are in production and on the road. Every Raider and Raider N that ships wears the same face.
SKU for the grille, across the lineup
Different trucks sharing it
Badges in the Raider family
Bezel set framing both trucks' lights
Wordmark, from website to steel
Duplicate tooling programs
Led the industrial design team as CDO. The grille and light-bezel program from concept through production, the one-SKU constraint and the calls that held it, and the Raider, XC, and N badge designs.
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